How children draw conclusions from the products they see
Monday, July 20, 2009 - 15:56
in Psychology & Sociology
A well-groomed man gets out of a Mercedes. He's holding a Smartphone and wearing a slick business suit and what appear to be $400 Kenneth Cole shoes. You only catch a glimpse, but you've already drawn conclusions about him. A new study in the Journal of Consumer Research examines children's tendencies to draw conclusions about social roles from the products they see.