Fear or romance could make you change your mind, study finds
Monday, March 23, 2009 - 12:50
in Psychology & Sociology
Each day people are confronted with innumerable pieces of information and hundreds of decisions. Not surprisingly, people seldom process each piece of information deeply, instead relying on quick mental shortcuts to guide their behaviors. For example, people often use the conformity-based mental shortcut of following the crowd. This hasn't gone unnoticed by advertisers, who often tout that specific products are best-sellers or are particularly popular.