Is difficult better? Study reveals we tend to ignore simple items while pursuing goals

Friday, February 20, 2009 - 11:14 in Psychology & Sociology

Try the following experiment with two young children. To one child, hold a toy out just beyond their grasp and watch them bounce all over the place trying to reach it. With the second child, just hand the toy over to them. Is the first child likely to find the toy more interesting than the other child? When we are pursuing a goal, we need to carefully consider the best ways of achieving it.

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