2 Dutch researchers analyze striking behavior of Web surfers

Wednesday, October 29, 2008 - 11:56 in Psychology & Sociology

What behaviour do website visitors exhibit? Do they buy a specific product mainly on Mondays? Do they always return at a certain time of day? Being able to recognise and make use of such patterns is lucrative business for companies. Edgar de Graaf discovered that interesting patterns often contain a time aspect. Jeroen De Knijf developed methods to detect relevant patterns quicker.

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