Context is everything: An Armani ad on 1 page changes perception of Honda ad on next page
Monday, September 15, 2008 - 16:14
in Psychology & Sociology
A person flipping through a magazine or watching TV sees a number of advertisements. Does the placement of those ads matter to consumers? A new study in the Journal of Consumer Research says it does. But whether people have a positive or negative impression depends on how knowledgeable they are about the products being pitched.
Read the whole article on Physorg
More from Physorg
Related
- Context is everything: An Armani ad on 1 page changes perception of Honda ad on next pageMon, 15 Sep 2008, 17:15:08 EDT
- Context is everything: New research uncovers key to consumer preferencesThu, 17 Jul 2008, 10:56:44 EDT
- When context matters: Consumers link unfamiliar products to surrounding itemsMon, 20 Jul 2009, 17:44:17 EDT
- Advil or Excedrin? New model helps predict product choicesFri, 30 May 2008, 13:21:52 EDT
- What the heck is it? Consumers can be primed to understand hybrid productsMon, 23 Feb 2009, 17:11:31 EST