Novelty drives choice behavior in humans
Wednesday, June 25, 2008 - 12:21
in Psychology & Sociology
New research suggests that novelty drives choice behavior , even when the degree of familiarity with an option is completely unrelated to choice outcome. The research, published by Cell Press in the June 26th issue of the journal Neuron, reveals fascinating insights into the brain mechanisms that underlie the tendency to explore, and even value, unfamiliar options.
Read the whole article
See latest science articles from Physorg
Latest Science Newsletter
Get the latest and most popular science news articles of the week in your Inbox!Related
- New and improved? Novelty drives choice behaviorWed, 25 Jun 2008, 13:23:02 EDT
- Categories help us make happier choicesWed, 16 Jul 2008, 21:29:13 EDT
- Making snack food choicesThu, 11 Sep 2008, 11:17:10 EDT
- Male fish deceive rivals about their top mate choiceThu, 31 Jul 2008, 12:28:55 EDT
- Brain's reaction to self-administered cocaine differsWed, 30 Jul 2008, 13:15:01 EDT