Film content, editing, and directing style affect brain activity, neuroscientists show
Friday, June 6, 2008 - 10:35
in Psychology & Sociology
Using advanced functional imaging methods, New York University neuroscientists have found that certain motion pictures can exert considerable control over brain activity. Moreover, the impact of films varies according to movie content, editing, and directing style. Because the study, which appears in Projections: The Journal for Movies and Mind, offers a quantitative neuroscientific assessment of the impact of different styles of filmmaking on viewers' brains, it may serve as a valuable method for the film industry to better assess its products and offer a new method for exploring how the brain works.