Pass the popcorn: Blockbuster sequels -- financial boom or bust?
Thursday, June 5, 2008 - 15:28
in Earth & Climate
Although movie sequels don't always do as well at the box office as the original, they tend to do much better than non-sequels, according to a new study in the July Journal of Business Research. And timing is everything - the sooner the period between releases, the better.