'Seeing' the Flavor of Foods

Thursday, April 11, 2013 - 18:00 in Health & Medicine

The eyes sometimes have it, beating out the tongue, nose and brain in the emotional and biochemical balloting that determines the taste and allure of food, a scientist said here today. Speaking at the 245th National Meeting & Exposition of the American Chemical Society (ACS), the world's largest scientific society, he described how people sometimes "see" flavors in foods and beverages before actually tasting them.

Read the whole article on Newswise - Scinews

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