'Seeing' the Flavor of Foods
Thursday, April 11, 2013 - 18:00
in Health & Medicine
The eyes sometimes have it, beating out the tongue, nose and brain in the emotional and biochemical balloting that determines the taste and allure of food, a scientist said here today. Speaking at the 245th National Meeting & Exposition of the American Chemical Society (ACS), the world's largest scientific society, he described how people sometimes "see" flavors in foods and beverages before actually tasting them.