Marketing Experts Offer Opposing Views on New York Times Paywall

The New York Times will begin charging users for online content March 28. No American news outlet as big as the paper has put its content behind a pay wall after offering it for free. Will it be successful? Two marketing professors at Olin Business School, Washington University in St. Louis debate the merits of a paywall.

Read the whole article on Newswise - Scinews

More from Newswise - Scinews