Brand Preference May be in the Drink, Not in the Head

Tuesday, June 8, 2010 - 15:31 in Psychology & Sociology

Scientists are reporting the first identification of a chemical basis for people's preference for certain brands of vodka, which outsells rum, gin, whiskey, and tequila. They found that vodka differs from simple water-ethanol solutions in ways that could alter vodka's perceived taste.

Read the whole article on Newswise - Scinews

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