Why Cereal-Box Mascots Stare at You in the Supermarket
Friday, April 4, 2014 - 10:40
in Health & Medicine
Yes, kids, Cap'n Crunch is looking at you. The mascots on boxes of cereal advertised to children tend to stare downward to catch the gaze of kids. Why? Eye contact helps increase feelings of trust in a brand, a new study suggests.