Lululemon Athletica uses science to reinvent the sports bra
Tuesday, May 2, 2017 - 13:51
in Health & Medicine
When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm...