Lululemon Athletica uses science to reinvent the sports bra

Tuesday, May 2, 2017 - 13:51 in Health & Medicine

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm...

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