Fairness is emotionally rewarding, a study finds
Friday, May 9, 2008 - 20:49
in Psychology & Sociology
A fair deal activates parts of the brain also stimulated by earning money, looking at attractive faces or eating chocolate, UCLA researchers find. What's new: The sinking feeling that creeps in after you've paid too much for a house, car or new pair of shoes may actually be a hard-wired, neurological response to being treated unfairly.