How to design a road that shouts, 'slow 'er down!'

Monday, October 8, 2018 - 08:20 in Physics & Chemistry

The asphalt that speeds us along from place to place, cocooned in our cars, is talking to us in a voice we rarely hear. Engineers and designers leverage cognitive science to act on our subconscious and cause us to drive in particular ways.

Read the whole article on CBC: Technology & Science

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