Reward elicits unconscious learning in humans
Wednesday, March 11, 2009 - 18:28
in Psychology & Sociology
A new study challenges the prevailing assumption that you must pay attention to something in order to learn it. The research, published by Cell Press in the March 12th issue of the journal Neuron, demonstrates that stimulus-reward pairing can elicit visual learning in adults, even without awareness of the stimulus presentation or reward contingencies.
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