Science news articles about 'loyal customers'

... a competitor brand is not a good brand, contrary to the advertisement information." In contrast, less loyal customers look for evidence to confirm that the competitor brand is a good brand. "This ...

The most loyal customers are those who do their shopping both in stores and on the Internet. These customers also spend more money.

What does it take for marketers to reach customers who are already loyal to a particular brand? A new study in the Journal of Consumer Research examines brand loyalty and the way it affects ...

... than some smaller stores. But all of this comparison-shopping could be bad news for those shoppers who are loyal customers of large retailers. The study's findings suggest that if there are a lot of ...