Science news articles about 'insead asia campus'

... about the products being pitched. Authors Myungwoo Nam (INSEAD, Asia Campus, Singapore) and Brian Sternthal (Northwestern University) conducted four studies where participants evaluated ...

... because of the way consumers categorize new products. Authors Joseph Lajos (INSEAD, Europe ... Katona (University of California, Berkeley), Amitava Chattopadhyay (INSEAD, Asia Campus), and Miklos Sarvary ...